Covenant is a tabletop gaming company rooted in the concept of enabling connection between people. Established by a group of people who found some of their greatest friendships and most memorable experiences through tabletop games. Their biggest desire is to remove logistical hurdles so that people can just enjoy the game.
When Covenant came to me, they had experienced some almost business ending technical instability. And when they could keep the website up, processing orders involved a lot of payment missteps and man power to orchestrate. They had a vision to enable customers to automatically get expansions to a game system, but the tabletop game industry didn’t fit into a standard subscription model. In their efforts to make a round peg fit into a square hole, they saw a lot of duplicate or even missed charges that required manually reviewing and fixing errors. They were making things easier for their customers, but harder for themselves.
Identified Needs and Solutions
Custom WooCommerce Subscriptions Add-on Plugin
My team migrated the Covenant eCommerce shop to WooCommerce, and their existing subscriptions to WooCommerce Subscriptions. Because their vision and the industry didn’t fit into an off the shelf solution, we built them a custom plugin to extend the existing functionality WooCommerce Subscriptions offered. This allowed them to automate a previously manual process.
Custom WordPress Optimized Theme
A custom WordPress theme was built, optimized for speed and mobile users. Tailored to the kinds of content they publish, and eCommerce usability, the theme is sleek, and light.
Reliable Managed WordPress Hosting
When ready to launch, we did so on Pantheon. A hosting platform, that has built in back-ups, site uptime monitoring, and enterprise grade security. To read more about the Covenant site on Pantheon, visit the case study Pantheon did for Covenant.
I lead the marked decrease in the load time of the website, enabling users to more easily browse and purchase on mobile. My team nearly eliminated employee time reviewing and processing subscription fulfillment, and running the subscription renewals happens in a matter of minutes with a few clicks, instead of hours or days. This laid a foundation for scalability, and was key to the growth they’ve seen moving from hundreds of subscriptions to tens of thousands. They’ve been able to shift focus from staying afloat to dreaming about innovating for the future!
Seven web mistakes you don’t know you’re making-and how to fix them
In your inbox in less than a minute, our free white paper can help you identify some quick wins, and provide direction on where to start making improvements.