North UX — March 2016 - Present

Owner & UX Director

  • Lead the creation and ongoing improvement for multiple eCommerce websites simultaneously including:,,,,
  • Facilitate strategy sessions with clients to develop user stories and follow up with focus groups and user interviews to confirm assumptions
  • Ideate features based on each products determined priorities and unique challenges and incorprate into product roadmap
  • Work with team members including UX, visual design, front and back-end development as well as devops to verify feasibility and manage execution of backlog using agile methodologies
  • Orchestrate a collaborative environment between team members and stakeholders in a remote environment to accomplish project goals
  • Conduct UAT and monitor user interactions via heatmap and standard analytics practices to evaluate KPIs and translate findings into actionable priorities
  • Create 60% growth year over year while refining project type and scope to ensure best project and client fit for North UX

Unruh Furniture — July 2019 - Present

Technology Manager

  • Evaluate user needs along with metrics on existing eCommerce website to aid in transitioning from a local to a national user base and improve conversion
  • Implemented innovative features including 3D visualizer, product wishlist, dynamic build plans, production workflow efficiencies, and showroom kiosk

Level Five Solutions — February 2016 - April 2016

UX Engineer

  • Tech lead for Level Five on BNSF Auction Site Phase 1
  • Worked with BNSF Development team to ensure compatibility with existing systems and processes as well as train them on new technology through daily stand-ups, and bi-weekly code reviews

Honeystreet — October 2007 - January 2016

Lead Web Designer & Developer

  • Managed web projects, from initial quote to delivered website, including account management, discovery, UX, wire-framing, design, and development
  • Implemented new web technologies and best-practices for the company as a whole
  • Directed decisions on site architecture, plugins and development process for each website, based on user needs and client expectations
  • Worked with clients including Sprint, Walmart, FedEx, The Kansas City Ballet, and Lenexa Baptist to produce motion graphics, websites, video communications, and print and digital branding

Things I'm good at


    • Problem Solving
    • Creative Thinking & Brainstorming
    • Leading Collaboration
    • Agile Project Management
    • Adobe Creative Suite
    • InVision
    • Figma
    • Userflows
    • Wireframes
    • Prototypes
    • Front-end Development (HTML/CSS/JS)
    • Back-end Development (PHP, Javascript)
  • WordPress as a Headless CMS
    LoopConf, February 2017

    What Do You Do With a Problem?
    LaunchCon, April 2017