Unruh Furniture had a mission to boost online sales, and move towards offering their product nationwide. I started by launching the Instant Visualizer which allowed customers to see their customizations in real time as they made changes before they ordered. I lead a team of developers to rebuild the site for efficiency and modified the userflow to direct users to purchase online without first coming to the showroom, and added a wishlist feature to allow customers to save their product configurations to review before purchasing. I also implemented A/B testing, robust user tracking and was able to utilize that data to further hone in on customer preferences to create deeper engagement site wide. This resulted in an increase in online only orders, and the start of nationwide accessibility for the company.